快彩购彩

中文繁体

华发40年故事之三十三 | 陈茵:从修建师到精采商界女性的不凡路

宣布时候:2020/10/22 11:40:52 分类:公司消息 来历:本站

xmyeditor_01.jpg

xmyeditor_02.jpg


陈茵,珠海华发实业股分无限公司总裁。湖南大学修建学学士,中山大学EMBA办理学硕士,格勒诺布尔办理学院工商办理博士,工程师。


ZHUHAI,BIHAILANTIANBAIYUN。CONGYUNDUANNIAOKAN,QIANJIANGSHANHAOXIANGYITIAOYUDAIBANWANQUCHUANCHENGERGUO。ZHEIDUANZHANGYUE8.3QIANMIDEHELIU,SHIZHUHAIZUICHENJIUDEDIYUBIAOJI,YESHIZHUHAIRENDE“MUQINHE”。HEBIAN,HUAFAXINCHENGYUHUAFASHIJICHENG,RUTONGXIANGQIANZAIZHEITIAOHUAGUIYUDAISHANGDELIANGKEMINGZHU,SHANSHUOZHEYIZUOCHENGDEFUGUI。


SHIZAI,QIDANSHIZHUQIANSHANCHUANDAOERJUDENANWANPIANQU。FANGYANQUANSHUZHUHAIFUYUAN,CONGHENGQINDAOJINWAN、DOUMEN,CONGSHIZIMENZHONGJIANSHANGWUQUDAOHANGKONGXINCHENG……JIURIDETANTUZHIDI,CIKEZHENGZAIDIEBIANWEIJINGLIDEDOUHUIDIBIAOHESHIYIDEPINDERENJU,ZHONGSUZHUHAIDEDOUHUIKUANSHI,YINLINGRENMENDEHUKOUTILI。


CHENYIN,BIANSHIZHEICHANGDIEBIANDEJIAODIANCANJIAZHEZHIYI。


镜头下的她,一如泛泛,知性慎重中透着文雅精悍。插手华发近二十年,从工程师到营销专家,从华发股分总裁到福布斯“中国最精采商界女性”,她与华发联袂超出一岭又一峰,闯过一关又一坎,每步都走得结壮无力。


特区逐梦,富丽回身

“能叫板华南板块的本地房企,只需华发”


SHANGSHIJI90NIANYUE,AICAIRUMINGDEZHUHAI,CHENGWEITIANXIAZUIZAODAFANWEIYINJINRENCAIDEDOUHUIZHIYI。GEDIYINGCAIHUAICHUAIHUXIANGFENYUNNANXIA,RUWANJUANCHENGSHUI、HUILIUCHENGHE。GANGCONGHUNANDAXUEBIYEWEIJIDEXIUJIANXUEXUESHICHENYIN,BIANSHICIZHONGDEYIFENZI。


ZHUANSHUNZHIJIAN,QIANXINIANDEZHONGSHENGQIAOXIANG。BISHICHENYINZAOZAIYEJIECHUANGCHULEHUAYANG,CHENGWEIXINJIAPOWENMINGSHANGSHIGONGSIIPCDUZIJINGYINGDEZHUHAIYINGGESHIFANGCHANKAIPIWUXIANGONGSIGONGCHENGBUSILI、ZONGSILIZHULI。2001NIANYITIAN,CHENYINZAIFANYUEBAOZHISHI,JIWANGDAOYIZEBENDIXINGYEXIAOXI,JIANGDESHIYOUHUAFAGUFENKAIPIDEHUAFAXINCHENGYIQI,JIANGYUXISHI5YUE31RIZHENGSHILIXIANG,CHOUBANKAIGONG。


ZUOWEIFANGDICHANXINGYEDEXINRUIRENCAI,CHENYINLINGMINDIZHUONADAOZHEIZEXIAOXIMIANQIANYINHANDEXINGYESHENGZHANGJIYUAN。


“21世纪的天下房地财产,华南板块抢先进入了‘大盘时期’。以那时珠海都会能级量级来讲,我感触感染将来能叫板华南板块的本地房地产企业,只需华发股分。”因而陈茵暗下决计,要想不错过“大盘时期”,必然要插手华发。


2002NIANTOU,30SUICHUTOUDECHENYINZHENGSHICHENGWEIHUAFAREN,DANRENFAMAIBUFUSILI,“SHOUZHAN”SHIDANRENJIAYUANMINGMUFAMAISHIMING。


JIAYUANWEIYUQIANSHANPIANQUZUICHADIDUAN,ZHOUBIANCAICHANCHANGFANGLINLI,GENJIBUPEITAO。WEILERANGJIAYUANCHENGWEIZHENSHIDEWENXINGULI,CHUXIUJIANBENSHENPINDEWAI,HUAFADONGSHOUWANMEIZHOUBIANPEITAO,DAZAOCHUNEISHIZHUHAISHIDIXIAOQUZHONGMIANJIZUIDADELVDIYUANLINYUYONGCHI,CHUZI300DUOWANYUANGOUZHULESHUANGXIANG4CHEDAOSHUINILU,DIAOHEGONGJIAOGONGSISHOUJIUXIANLU,BINGYUXIANGGANGQIYEXIEZUOCHUANGBANYOUERYUANDENG。


xmyeditor_03.jpg


分担营销使命的陈茵与率领共事一路研讨新楼盘打算打算


但“酒香也怕小路深”,若何让市场接管名目,若何让花费者认同?压力从打算扶植转移到推行发卖上。陈茵跟从那时主管楼盘发卖的副总司理杨正鸿,如海绵吸水般敏捷进修,疾速生长。


“ZANMENFAMAIZHIYUANFENLELIANGBAN,DANWOGENJIDOUSHICONGLINGCHENSHOULOUBUKAIMENYIXIANGDUIZHIDAOYITIANJUNSHI,SUIHOUHAIHUIHUIDAOWEIYUSHUIWANTOUDESHICHANGBU,YUGONGSHIYIKUAISHULIKEHUHUANJINGHEXUANYANGTUIXING。”CHENYINHUIXIANG,NEIDUANSHIHOUZUIDADEGANCHUGANRAN,BIANSHIJINGCHANGFANGGONGKAICHEHUIJIASHI,BOSONGZONGHUIXIANGQINEIJUSHUXIDE“DASHIHAO,XINDEYITIANYOULAILE”。


CHUTOURUSHIERFENJINGSHEN,CHENYINHAITOURULESHIERFENDANGZHEN。NEISHICENGCHANSHENGGUORUXUDEYIGEXIAOGUSHI——YITIANZAOCHEN,CHENYINZAISHOULOUBUBANGONGSHIJIABAN,BUXIAYIMINGFAMAIYUANPAONANGXIJIANG:“CHENSILI,LAILEYIDUINIANQINGQINGLV,SHUOHENXIHAOZANMENDEWUZI,DANCHULAIWANQIAHAOQIANHUAGUANGLE,BURURANGTAMENGUIQU,JINTIANZAINANGXIJIAODINGJIN?”


TINGLEHOU,CHENYINDIYIFANYINGBIANSHI“BUXING”!TAGENFAMAIYUANSHUO,CONGFAMAIJIAODUDONGSHEN,BULUNJIDUOQIAN,KEHUZHIXUJIAOLEDINGJINCAIKEYIHUOXUBAOZHANGZAILAI,BIBIYAOCHIXUJIZHEIDUIQINGLVZUOSHIMING。ZHONGJIU,ZHEIDUIQINGLVBEIGANDONGLE,NANHAIDANGJIGAOSUGEGEDACHENANGXISONGQIANJIAODINGJIN。


XIANSHIZHENGSHI,ZHIXUSHIMEIYU,BUCHOUMENGMEIYIN。BAOHANCHENYINZAINEIDEHUAFARENSUOZHICHUDEJINLI,ZHONGJIUHUODELESHICHANGDEBIDINGYUHUAFEIZHEDECHENGREN。JIAYUANBUZHIZAI2002NIANZHUHAISHOUJIE“SHIDI(JIANCAI、JIAJU)CAICHANMAIMAIBOLANHUI”CHUANGXIADANRIZUIGAOCHENGJIAOJISHI,HAIZAIERHOUDUIZHIREHUOCHAOTIANDEFAMAISHITOU,WANQUANDAXIANGLEHUAFAJIAGOUJIMOUDE“SHIJITOUPAO”。


联袂进击、谱写传奇

人均55秒选房,创下发卖生活生计高光时辰


ZAIFANGCHANSHICHANGLI,FAMAIRENCAISHIQIYEDE“JINSHAN”,YOURENNAIZHIYONG“SANFENTIANXIAYOUQIER”LAIMIAOSHUFAMAIBUDUIDEZHUYAOXING。


2002NIAN4YUE14RI,JIAYUANYIQIFAMAISHIMINGZANGAODUANDIAODUI,CHENYINGOUZAOFAMAIBUGONGSHIMENZHAOKAIZONGJIEHUI。HUISHANG,NEISHIHUAFALIPINLAIFUZUOYINGXIAODECANMOUJIGOU,WANYANBUHUIDIDIANCHULETANHUZAICHENGJIUXIADETIMU,NEIBIANSHIHUAFAQUESHAOYIZHIJUBEIFANWEIDE、JUBEIZHUANYESUYANGDEFAMAITUANDUI。DUIZHEIGETIMU,CHENYINQIDANXIEZAILETIAOJIBENLI,HAIJINJINJIZAILEXINTOU。


2004NIAN,CHENYINSHENGRENHUAFAGUFENFUZONGSILI。WEILETIHUAFAZHONGSUFUHEBENSHEN、GENSHANGSHIQIDEYINGXIAOTUANDUI,CHENYINDOUDANDITICHU:CIHOUHUAFALOUPANYIGAIBUZAIWAIPINYINGXIAOGONGSI,QUANSHUYOUBENSHENGOUZAO,YIBIANJINKUAIGOUCHENGHUAFABENSHENDEZHUANYEFAMAIBUDUI,DAZAOHUAFAYOULIANGFAMAIPINPAI。GAICHANGYI,BEIJINGYINGBANZICAIQU。


xmyeditor_04.jpg


华发房地产营销参谋无限公司合影


功效不负众望。秉持严酷的选人用人规范,对峙优化发卖流程,实行立异性查核、赏罚机制,由陈茵率领的发卖团队,屡获佳绩。华发新城二期的“发卖传奇”,是最无力的证实。


“WEIYOUHUAFAMAILIUCHENG,ZHENDUIYIQILIEDUIQIANGGOUDEJINGXIANG,WOTICHUBAKEHUDUICHANWUDELINGHUIQIANZHIHUA,SHIXIANZHURENCANJIASANFENZHONGJI‘DIANTOU’。”CHENYINXIANRONG,ZHEIYESHICANKAONEISHIGUANGZHOUMINGMUDELVLI。BUGUO,DANGCHENYINXIANGXIAJIBAOGAOQINGSHISHI,YOULVLINGTICHULEZHIYI。CHENYINJULILITU,ZUICHUHUODELESHIRENDONGSHIZHANGYUANXIAOBODECHENGCHI。


XIANSHIZHENGSHI,ZHEILEIXINGSHISHISHENGLIDE。2005NIAN4YUE23RI,HUAFAXINCHENGERQI“ZAISHUIYIFANG”BQUTUICHU538TAOSHIDI,LIANGTIANQUANSHUSHOUQING;TONGNIAN8YUE27RI,HUAFAXINCHENGERQIZAITUICHU386TAOSHIDIDANYUAN,DANGTIANBIANSHOUCHUJIUCHENG。BQUQUANSHU1046TAOSHIDIDANYUAN,ZHIJINGLIANGCIGONGRANPISHOUJIGAOSHOUQING,FAMAIMIANJIZHANXISHIQUANSHIFAMAIZONGMIANJIDE8.2%。JUEHOUTONGJI,JUNYUNMEIWEIZHURENXUANFANGSHIHOUJIN55MIAO。


xmyeditor_05.jpg


华发新城一期1025套平装修室第收盘热销


陈茵也迎来了本身发卖生活生计的一个个高光时辰:华发新城三期、华发世纪城二期,都是收盘当天即宣布售罄,发卖总额别离高达3.3亿、11.59亿。不管是发卖速率,仍是发卖总额,都多次改革珠海单天成交记实。


多元生长、出征四方

营业款式地区打算双冲破,谱写华发“变奏曲”


“HUAFAJIUXIANGSHIYILIEJISULIYONGDELIECHE。CHASHOUHUAFAHOU,ZONGGANCHUGANRANYOUYIZHIYOUXINGDESHOUZAITUIZHENI,NIZHIXUMAOSIPAO,JIUHUIBUSHIJINIGENGGAODETAIJIE。”


CHASHOUHUAFAHOU,CHENYINBUZHISHIXIANLEXIAOWODEJISUSHENGZHANG,YEJIANZHENGLEHUAFAGUFENJIESHICHUJINGRENDEXINGWANGXINGMINGLI。2012NIAN,ZAILIGUANGNINGDELVLINGXIA,HUAFATUANTIZHENGSHIYIDINGXINLIYIWEIYINLING,ZIDONGQIUXINMOUBIAN,QIDONGYI“ZHUANXINGJINJI、YUYUESHENGZHANG”WEIJIAODIANDEQUANTIJIMOUDASUAN。XISHI,BENZAIDOUMENDANRENHUAFASHUIJUNMINGMUDECHENYIN,ZAICIBEIWEIYIZHONGDAN,BEIDIAOHUIZONGBUDANRENHUAFASHANGDOUMINGMUDEJIANGUSHIMING,FUDANBIANCEHUAFAGUFENDUOYUANHUADASUANSHENGZHANGZHILUMAISHANGQUANXINTAIJIEDEZHONGDAN。


WANSHIKAISHOUNAN。“HUAFAGUFENCONGWEIYOURUSIDAXINGDEMAOYIMINGMU,WOYECONGWEIYOUGUOMAOYIMINGMUKAIPIDELVLI,YINGCONGHEQITOU?”CHENYINSUIYOUJIAOZHI,DANJUANDIBUGANLANDUO。


NANDUZUIDADE,DANGSHUZHAOSHANG。“ZHUHAISHICHANGTILIANGBUDA,QIELINJIEGANGAODENG‘GOUWUDIYU’,HUAFEILIDEQUEFASHIHUAFASHANGDOUZHAOSHANGZAOQIMEISHAOPENGBI。”LIANXUBEISHUGEYUANDINGDEQINGSHEPINPAIWANJU,CHENYINYUTUANDUIGANCHUGANRANSHOUCUO。


QINENGQINGYANPAOQUE?QINGSHEPINPAIBUKEXING,CHENYINYUTUANDUIDANGJIDIAOJIBIAODEMUDE,JUEYIBASHOUQIZHAOSHANGGONGJUGAICHENGGUOJIMAISHOUDIAN、KUAISHIMAOPINPAIJIZHONGGAODUANCHAOSHIDENG,DAIHUANHUISHUNSUIYUNZUOHOU,ZAIFENJIEDUANTINGZHIPINPAIJINSHENG。


YOUSHUCIBIHUIHUISHANG、BUYUANQIANLIDIDENGMENFANGWEN、HUIRENBUJUANDITUIXINGXIANRONG……“FEIHENDAJING。YOUDEKAICHUQIANTICHUGEKEBO,YOUDEDUIZHUHAIDOUHUIDIZIBULINGHUI。”CHENYINSHUO。YISHOUGEJINZHUHUAFASHANGDOUDEMOUKUAISHIMAOFUZHUANGWANGwww.vhao.netPINPAIWEILI,CHENYINZUZUHUALELIUGEYUE,SHUCIFEIWANGSHANGHAIYUQIGOUHE,CAIBADUIFANGYAFU。


xmyeditor_06.jpg


华发商都停业当天迎来11万客流


工夫不负故意人,陈茵率领的招商团队,终究准期实现使命。2013年9月12日,华发商都正式启动环球招商,200多个国际品牌商家列席,震动广东商圈;2014年9月30日,华发商都正式停业,过百着名品牌初次进入珠海,开启了珠海大贸易的新时期。


“JINCHENGGURANQUZHEJIANKU,DANCIKEKANLAI,HUAFASHANGDOUDAODALECIKEZANMENDEJIAXIANG,MAIKAILEHUAFAGUFENDUOYUANHUASHENGZHANGDEZHUYAOYIBU。”CHENYINSHUO。


作为华发首个贸易地产名目,华发商都的胜利经营,不只胜利深入了公司营业多元打算,为往后营业全代价链条生长奠基杰出根本,也为珠海国际宜居都会抽象再添冷艳一笔。


CIKE,YINGYEKUANSHISHANG,HUAFAGUFENJINGYOUGUOCHENGLIYIJIMOUDASUAN,ZAOYIGOUCHENGLEYISHIDIWEIZHUYE,MAOYIDICHANYUGAODIYOUCAICHANTONGBUSHENGZHANGDE“YIHELIANGYI”CAICHANKUANSHI,JIESHICHUZHUANGDADESHENGZHANGQIANLI;DIQUDASUANSHANG,ZAIJINJINZHANYOUZHUHAIBENDIYAOYAOQIANGXIANDEWEIZHIGENBENSHANG,TIANXIAJIMOUKUODABUDIAOBUSHIJIASU,SHENGLIJINJUNBEISHANGGUANGSHENDENGTIANXIA40YUZUOZHONGDIANDOUHUI,“6+1”DIQUDASUANRIZHENWANMEI。


寻求出色,鼎新立异

打造“百大哥店”,尽力打击千亿方针


7YUE27RI,CAICHANZHONGWENWANGXUANBULE2020NIAN《CAICHAN》ZHONGGUO500QIANGPAIXINGBANG,ZHUHAIHUAFASHIYEGUFENWUXIANGONGSIPAIMINGDI296WEI,JIAOKESUIPAIMINGHUISHENG62WEI。CHENYINYIWEI,HUAFAGUFENJISUSHENGZHANGDELIANGDAMIANQIANDONGYIN,SHIXUNQIUCHUSE、DINGXINLIYI。


“XUNQIUCHUSE,SHIYOUYUZHEIMEDUONIANHEXIEZUOHUOBANDAZHANG,BAOHANGENTONGYEDAZHANG,TINGDAOZUIDUODEYIJUPINGGUSHI‘HUAFACHUGEBUXIANGGUOQI’,CONGSHANGDAOXIA、CONGLAOBANDAOYUANGONGDOUWANMINGGAN,BINGLEZAICIZHONG,ZAIMANGLIUDESHIMINGZHIYUXIANGYONGDAOLEGENQIYEPEIHESHENGZHANGDEGONGXIAO。”


xmyeditor_07.jpg


华发股分华南地区公司活动汇合影


“DINGXINLIYI,SHIYOUYUHUAFASHIZAISHIYIGEWEIJIGANMANZHONGDEQIYE。2012NIANYILAI,ZAILIGUANGNINGDEBOHUAXIA,TUANTICONGDANYIFANGDICHANSHENGZHANGDAO‘4+2’DUOLUNQUDONGXINGSHI,HUAFAYOUCIDAODAXINDEGAODUHECHENGLIXINDELICHENGBEI;HUAFAGUFENYESHENGLIZHUANXINGJINJI,SHENGZHANGWEI‘YIHELIANGYI’KUANSHI,GOUCHENGLE‘6+1’DIQUDASUAN。”


DANGXIA,HUAFATUANTIZAINANGXI“4+2”CAICHANDASUANGENBENSHANG,ZAIDUGAIGE,ZHUDONGMOSUO “KEJI+DOUHUI+JINRONG+SHIYE”DE“1+3”SHENGZHANGXINGSHI,ZHIZAIDAZAO“KEJI+”YINLINGDEGUDAIJINGJIXITONGHEWUJISHENGTAIQUAN。CHENYINYIWEI,ZHEIWEIFANGDICHANBANKUAIDEXIAYIBUSHENGZHANGGONGJILEYOUYIQIANTI。


xmyeditor_08.jpg


陈茵带队访问招商蛇口总部


CHENYINXIANRONG,GUANGKAOFANGDICHAN“YIZHILUNZI”,NANYIBAHUAFATUANTITUIDAOCIKEDEGAODU,CIKEHUAFATUANTIDEJIAODIANXIEZUOLI,SHIYOUDOUHUIJINGYING、FANGCHANKAIPI、JINRONGCAICHAN、SHIYETOUZI、SHANGMAOBANSHI、GUDAIBANSHILIUDABANKUAIPEIHEZHUJIUDE,ERLIUDABANKUAIJIANDEXIETONGSHENGZHANGBUZHINENGGOUCHENGXIELI,GENGNENGBICIZENGJIN、HUWEIZHULI。


BIFANG,BENNIAN4YUE24RI,CHENYINDAIBIAOHUAFAGUFEN,YUSHUNDEQUGUOMINDANGJUQIANDINGJIMOUXIEZUOHETAN,TUIDONGLUNJIAOJIEDAOCUNJICAICHANYUANGEXIN,DASUANDAZAO6000MUDE“CHAN、CHENG、REN、WEN、SHANG、LV”CONGMINGCAICHANXINCHENG,ZHEIBIANSHITUANTINEIGEBANKUAIXIANGHUPEIHE、PEIHEFALISUOHUODEDEYIXIANGZHUYAOGONGXIAO。


xmyeditor_09.jpg


华发股分华南地区与佛山伦教签订计谋协作和谈


2020年是华发团体成立40周年。


陈茵说:“华发的40年,我履历了近一半光阴。我深深地感触感染到,华发是一家有抱负、无情怀的企业。但凡过往,皆为序章。曩昔,咱们千山万水联袂,将来,也必将星斗大海同业。”


JINCHAO,HUAFAGUFENZHENGZAIJINLIDAJIQIANYIFANGZHEN。CHENYINDENEIXIN,YIGEGENGJUDADEXIONGTUZHENGZAIPUJIU:HUAFAGUFENKEYIHUOXUTURUTIANXIAFANGQI30QIANGXINGLIE;NENGZAIHUAFADAZAOTIANXIA500QIANGDETUJINGSHANGGENGJINYIBU;NENGZAITUANTILVLINGXIA,CHAOZHE“BAIDAGEDIAN”DEFANGZHENZAIJINFA。


xmyeditor_010.jpg